Etcetera - Product styling & website visual creation

Based in the capital city of New Delhi, 'Etcetera' is a boutique brand of bags that holds its expertise in creating bags with luxurious fabrics, vegan leather and patterned handlooms in unique colours, textures and designs.

The trivia to decode the visuals of the products began when the design brief quoted that the unique selling proposition of the bags i.e. texture, textile & technique should be captured in a way that it informs and ignites the curiosity of

the viewer to know more about the designs.

Challenge accepted & executed - here are a few highlights of how we captured the true character of the designs with attention to detail & demeanour. The motivation was to discover and imitate the physical product handling experience for the website that settles the visitor's anxiety & struggle arising from the inability to understand the product without personal touch & feel. Scroll down to observe and experience the products

on the digital screens with just your bare eyes!