A communication strategist and a creative soul, Urvi has pursued her masters in Fashion Communication in the year 2016-18. While the digital world bombards people with new images every few seconds, she adds life to any imagery to make them stay a little longer in people's thoughts. Her journey of working with brands, organisations and artists started as a simple hobby in 2014 to develop their digital presence and soon grew into a passion to create relatable visual stories without compromising the sale-centric key factors that build any successful brand.

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With an experience in Communication Design, Public Relations, Fashion & Home styling and a strong eye for design details, Urvi now utilises her personal tricks of the trade to drive the creative force of Neo CoLab.